OVER-THE-TOP (OTT) TV ADVERTISING
What is Over-The-Top TV?
Over-the-top (OTT) is the combination of ConnectedTV and Full Episode Player (FEP) streaming or on-demand inventory. Connected TV is made up of streaming or on-demand content served by a variety of content providers via a CTV device (dongle, puck, or SmartTV) to a big screen. Full Episode Player (FEP) consists of streaming or on-demand content served by a variety of content providers served to a desktop, mobile, or tablet device. This means a commercial can be served across ALL DEVICES, including the big screen.
Our partners often add OTT TV to their digital marketing services product set, allowing their sales teams to offer advanced Connected TV and FEP solutions to their local advertisers. These offerings give the seller access to digital marketing budgets that would not otherwise be available.